On April 20, 2011 the Sony PSN online service went down with over 74 Million users affected in a negative way by online hackers taking advantage of Sony's weak security system. A short time after, the service went down again with another batch of over 20 Million users affected in a way that involved a breach of credit security and financial records that would allow identity theft to occur. Sony recently announced that May 31st is the date currently being targeted for the return of full functionality to the PSN. The Playstation Blog says that Sony has a goal of restoring online game play prior to May 31st.
No other problem in the history of the videogame industry has ever produced such an impact on so many millions of people – approximately 100 million people. As an industry analyst, I believe next months NPD sales figures will confirm just how angry consumers are with Sony. Senators, congressman, and other politicians in the United States, Canada, Australia, Japan, and all across Europe have criticized Sony for their lack of responsibility and selfishness. Consumers do not appreciate it that Sony was not willing to inform users within a reasonable time period in an effort to avoid negative publicity.